The concept of 'experiencing a natural lifestyle' is a brand's value proposition and has also become a design principle for brand communication and visual system extension. Coffee is not only a temporary pastime for consumers, but also a time to relax. It can provide consumers with different choices about lifestyle.
Under Coffee focuses on the flavor of coffee itself, and its visual recognition system revolves around the core concept of "camping", extracting "tent" graphics as the most basic and core recognition element of the brand.
In addition, we excluded decorative language and used kraft paper to restore the natural color, using it as the brand's basic visual element to convey a sense of nature.
Under Coffee focuses on the flavor of coffee itself, and its visual recognition system revolves around the core concept of "camping", extracting "tent" graphics as the most basic and core recognition element of the brand.
In addition, we excluded decorative language and used kraft paper to restore the natural color, using it as the brand's basic visual element to convey a sense of nature.
CD: Xu ye
D：Xu ye
2023©TWOPTWODESIGN, INC.
D：Xu ye
2023©TWOPTWODESIGN, INC.
